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LŮ is a multimedia artist/ creative director dedicated to unconventional storytelling, transcending traditional boundaries by unlearning established norms. Rooted at the crossroads of architecture, filmmaking, and technology, he aims to provoke contemplation on ever-changing relevances in our known universe through multisensory experiences.

Graduated from SCI-Arc MSC Fiction & Entertainment program (‘18), LŮ currently works as a creative director at UNIT9,  an international production company that produces interactive experiences. Spanning machine learning, immersive technology, and installation designs, he works with teams from Google, Nike, Spotify, Meta, Netflix, and many other companies interested in unexpected and unique productions.